Online Marketing Tips: Learn The Fundamentals To Successful Online Marketing
Some Fundamentals that you absolutely you need to have in order to be successful online.
If you saw the first video before this video or if you read the transcription of that video, you can see that there are millions of people looking for home business. So why not try to hit up your neighbor, your brother, your Aunt Sally when you can just tap in the people online who are there every day looking for a home business opportunity in a way to make money?
If you have seen the previous video, this next step is to train you how to do that effectively because I tell you I’ve wasted a lot of time and a lot of money messing around with strategies that were good but I did not really know the best strategies. I did not have the time to master them like the people who did a lot of money online, how they master them.
And I just waste a lot of time, if I have master them before maybe I could have a more established home based business now if I know the strategies. Now I want to share these strategies with you because there is so much room out there for all of us to dominate markets and to get people into our funnels and calling us everyday to inquire about our home business. There is so much room that I have no doubt and I am not scared to show you these strategies.
In this article or video I want to talk about what you need and place and then in the future videos or articles which will come in very soon we are going into more about the details.
So first of all we have to remember the following:
- Common Myth – you are going to get more visitors visiting your website and people who wanted to join your business or buy whatever product you have. That is a myth, think of it this way, think of your website along beside of the highway, do you want your billboard on the information superhighway that everybody travels or do you want it on the dirt road often exit but nobody takes. I guess you get my point. You need to have a website it needs to be found.
So you need to send traffic to the website and if you do happen to keep visitors to your website and you spend the time sending the traffic to your website and you get the visitors, the chance of them buying or joining your business on their first visit is next to nothing.
Because it takes on average 5-7 interactions with the prospect before they open their wallets. So if you have not captured their information then you lost that visitor forever. Because people needs to know, like and trust you before they join a business with you. So you need to capture their information so that you can have those interactions with them and market to them over and have build the trust and allow them to get to know you.
Very important to an effective online field:
> Sales funnel that you are going to spend time.
> Driving Traffic too is to have a website that captures the lead information. The lead capture website.
> Sales Funnel =>
1. Captures
That is the entrance to any successful online sales funnel.
2. What it does is it Sorts and sifts the people because once they given into your sales funnel, they enter their names and email address, they start receiving your follow up emails and messages. And what it does it sorts out the people that are really serious from the tire kickers.
3. Builds Trust – and the follow – up emails in your website your sales letter website does that for you. Instead of you have to figure that in the phone with them, it saves you tons of hours following up of these people. And what it also does is it builds the trust and they get to know you.
Through the follow-up emails and if you have a blog, you can send them a blog and they will really get to know you there. But if you do not have a blog, you simply use a Facebook profile; they could get a lot of information about so that they can relate. It is what we call attraction marketing. You will be amazed at how like minded and similar types of people will be attracted you when they see your Facebook profile and they see your marketing material and they get those follow-up emails.
4. And the other thing it does a lot of selling for you. It explains your opportunity or your product to for you before you get on the phone like them. So you do not have to go through all the details and spend hours with your prospects doing that.
Let us just look at the main three components and then we wrap up this article/video.
1. Lead Capture
- One Objective
- Free Offer
Stay tune from other videos I’m going to show you more detail, I am going to show you what exactly that mean to print marketing material out there, to attract these people.
The first thing is you need a recapture page and I have one objective. It typically has a free offer report or fifteen minute of free coaching or something. And the one objective is to collect their names and email address then option of phone numbers that you can follow – up with them that your sales funnel can do the work for you.
2. “Landing Page”
- Sales Letter
- Blog
- Website
It has typically a landing page. Once they up in meaning they enter their name and email address on your on your recapture page and they get immediately redirected to a landing page another term is “sales letter”. This could be a lot more detail on what they were requesting information on. So if it talks about the product, you have a lot of details about the product.
This is not necessary; this is where you put redirect them to the company replicated site for the business that you are in. But you never want to send them to the company replicate site in this number one in this place of the lead capture page. Because it does not collect their information you will never have it then follow-up with them to invite them to the opportunity calls.
The landing page could be your replicated site or could be a more detailed sales letter that you put together about your opportunity, your product or simply be your blog or your facebook profile that you redirect them. And the final component is the follow-up emails series. This comes in the form of a series of emails that they get on the timed, sequence and comes also in the form of broad camps messages that you sent out that might be time sensitive that you invite to an opportunity for that kind of thing.
3. Auto responder System
- Follow-up
- Leverage Your Time
- Constant Contact
- Offer Value
Auto responder System is absolutely essential. It is going to build that trust, build of the relationship, do the selling and sifting, sorting for you and it is going to leverage your time. These are the three components that are absolutely essential to a successful online marketing campaign or online sales funnel.
